sweetgreen

In 2021, Sweetgreen entered a yearlong partnership with yung icon Naomi Osaka to redefine fast food for the next generation.

This campaign for the Naomi Osaka Bowl (it’s just her regular order) was one of the first major projects tackled by Sweetgreen’s in-house brand studio. I ran point on creative with design director Brian Okarski and ECD Tom Wilder.

In 2022 I went in-house as a creative director at sweetgreen. Naomi continued her partnership with the brand, and brought NBA star player Devin Booker into the fold.

Paying homage to the “native first” (everyone’s favorite phrase) quick cut #FoodTok style, here are two videos we did with them, directed by FoodTok royalty, Owen Han.