sweetgreen

In 2021, Sweetgreen entered a yearlong partnership with yung icon Naomi Osaka to redefine fast food for the next generation.

This campaign for the Naomi Osaka Bowl (it’s just her regular order) was one of the first major projects tackled by Sweetgreen’s in-house brand studio. I ran point on creative with design director Brian Okarski and ECD Tom Wilder.

Clean water isn't just essential to the communities we serve. It's essential to our business. Which is why we're helping replenish the Rio Grande, and our efforts, combined with charitable grants from The Coca-Cola Foundation, support over 30 watersheds and over 100 conservation and restoration projects across every corner of the country.
We may be one of the world's most familiar companies, but we make more than our name suggests. We're an organic tea company. A premium juice company. A coconut water company. We've got drinks for long days, for birthdays, for turning over new leaves.

In 2022 I went in-house as a creative director at sweetgreen. Naomi continued her partnership with the brand, and brought NBA star player Devin Booker into the fold.

Paying homage to the “native first” (everyone’s favorite phrase) quick cut #FoodTok style, here are two videos we did with them, directed by FoodTok royalty, Owen Han.

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Director

 

Najeeb Tarazi (’21)
Owen Han (’22)

Creative Direction

 

Tom Wilder, ECD
Brian Okarski, DD