.... somehow this happened.

Warby Parker x Arby's = WArby's

An April Fool's joke that started as an off-the-cuff wordplay and then miraculously blossomed into a real thing.

Merch, a lookbook, stores that we affected, vegans that we enraged, a nice charitable component that calmed them down at the end.

Arby's really ran with our joke all the way to their store on 23rd.

And press happened.